Ignore Everybody

Ignore Everybody Author Hugh MacLeod
ISBN-10 1101057726
Release 2009-06-11
Pages 176
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When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample: *Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. *If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. *Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. *The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world. From the Hardcover edition.



Ignore Everybody

Ignore Everybody Author Hugh MacLeod
ISBN-10 159184259X
Release 2009
Pages 159
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The writer behind the popular blog GapingVoid delivers edgy and humorous advice on maximizing creativity in a world that often thwarts it.



Evil Plans

Evil Plans Author Hugh MacLeod
ISBN-10 9781101475751
Release 2011-02-17
Pages 192
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The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons. "It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeod Freud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.



So Good They Can t Ignore You

So Good They Can t Ignore You Author Cal Newport
ISBN-10 9780349415871
Release 2016-12-01
Pages 304
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Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice. From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.



Everybody Sees the Ants

Everybody Sees the Ants Author A.S. King
ISBN-10 9780316191814
Release 2011-10-03
Pages 288
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Lucky Linderman didn't ask for his life. He didn't ask his grandfather not to come home from the Vietnam War. He didn't ask for a father who never got over it. He didn't ask for a mother who keeps pretending their dysfunctional family is fine. And he didn't ask to be the target of Nader McMillan's relentless bullying, which has finally gone too far. But Lucky has a secret--one that helps him wade through the daily mundane torture of his life. In his dreams, Lucky escapes to the war-ridden jungles of Laos--the prison his grandfather couldn't escape--where Lucky can be a real man, an adventurer, and a hero. It's dangerous and wild, and it's a place where his life just might be worth living. But how long can Lucky keep hiding in his dreams before reality forces its way inside? Michael L. Printz Honor recipient A.S. King's smart, funny and boldly original writing shines in this powerful novel about learning to cope with the shrapnel life throws at you and taking a stand against it.



Freedom Is Blogging in Your Underwear

Freedom Is Blogging in Your Underwear Author Hugh MacLeod
ISBN-10 9781101571996
Release 2012-04-26
Pages 128
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This is a book about freedom. Specifically the personal freedom I discovered from the wonderful world of blogging, the freedom I hope everybody will eventually discover for themselves. The freedom that, I believe, will permanently and irrevocably change the world for the better. Having a blog, a voice, having my own media, utterly changed my life. Suddenly my career as a cartoonist wasn’t dependent on other people: “The Gatekeepers”—publishers, editors, Hollywood executives, etc., etc. Sud­denly I had direct contact with my audience. They had direct contact with me. I could just do my thing, without having to wait for some­body else to give me the “green light.” I didn’t have to wait around for somebody else to deem me “worthy.” This was the freedom I spent most of my adult life searching for, the same freedom I believe we’re ALL searching for, in one way or another. Careerwise, blogging gave me everything. Even in the early days, the ben­efits of blogging were so glaringly obvious to me, I couldn’t understand why more people weren’t doing it. Ten years later, I still can’t. So I decided to write a book about it; maybe I can help other people find this freedom, too. —Hugh



Wilful Blindness

Wilful Blindness Author Margaret Heffernan
ISBN-10 9781847377715
Release 2011-02-03
Pages 400
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In the 2006 case of the US Government vs Enron, the presiding judge instructed the jurors to take account of the concept of wilful blindness as they reached their verdict about whether the chief executives of the disgraced energy corporation were guilty. It was not enough for the defendants to say that they did not know what was going on; that they had not seen anything. If they failed to observe the corruption which was unfolding before their very eyes, not knowing was no defence. The guilty verdict sent shivers down the spine of the corporate world. In this book, distinguished business woman and writer, Margaret Heffernan, examines the phenomenon of wilful blindness. Drawing on a wide array of sources from psychological studies and social statistics to interviews with the relevant protagonists she examines what it is about human nature which makes us so prone to wilful blindness. Taught from infancy to obey authority, and absorbing the importance of selective vision as a key social skill, humans exacerbate their tendency to become institutionalised by joining organisations which are run by like-minded people. Wilful Blindness looks at how hard-work and the information overload of the modern workplace add to the problem. And examines why whistleblowers and Cassandras are so very rare. Ranging freely through history and from business to science, government to the family, this engaging and anecdotal book will explain why wilful blindness is so dangerous in the globalised, interconnected world in which we live, before suggesting ways in which institutions and individuals can start to combat it. In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's thought provoking book will force open our eyes.



Knack Bridge for Everyone

Knack Bridge for Everyone Author D. Crisfield
ISBN-10 9780762761784
Release 2010-01-05
Pages 256
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Bridge is a famously challenging card game, one that's next to impossible to learn without a whole host of visual aids. But books on the subject all too often seem to ignore this. Enter Knack Bridge for Everyone, which takes a step-by-step, visual approach to explaining the game clearly to beginners and intermediates. With 400 full-color photos, as well as numerous charts and diagrams, it begins with the rules and the fundamentals of bidding, play, defense, and scoring. It then takes the bidding up a notch by introducing more bidding techniques and strategies for winning.



Pop

Pop Author Sam Horn
ISBN-10 0399532765
Release 2006
Pages 237
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An inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry.



The Big Moo

The Big Moo Author The Group of 33
ISBN-10 9781101216262
Release 2005-10-20
Pages 208
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Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.



Everybody Matters

Everybody Matters Author Bob Chapman
ISBN-10 9780698190993
Release 2015-10-06
Pages 256
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“Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat their employees.” – Inc. Magazine Starting in 1997, Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions, to be moved around, "managed" with carrots and sticks, or discarded at will. Instead, Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That’s not a cliché on a mission statement; it’s the bedrock of the company’s success. During tough times a family pulls together, makes sacrifices together, and endures short-term pain together. If a parent loses his or her job, a family doesn’t lay off one of the kids. That’s the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs, they found creative and caring ways to cut costs, such as asking team members to take a month of unpaid leave. As a result, Barry-Wehmiller emerged from the downturn with higher employee morale than ever before. It’s natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices, the new team members are skeptical too. But they soon learn what it’s like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for—and where it’s expected that they will justify that trust by caring for each other and putting the common good first. Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it’s time to go home. This book chronicles Chapman’s journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn’t easy, it is simple. As the authors put it: "Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them." From the Hardcover edition.



If the Universe Is Teeming with Aliens WHERE IS EVERYBODY

If the Universe Is Teeming with Aliens     WHERE IS EVERYBODY Author Stephen Webb
ISBN-10 9780387217390
Release 2006-06-01
Pages 288
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In a 1950 conversation at Los Alamos, four world-class scientists generally agreed, given the size of the Universe, that advanced extraterrestrial civilizations must be present. But one of the four, Enrico Fermi, asked, "If these civilizations do exist, where is everybody?" Given the fact that there are perhaps 400 million stars in our Galaxy alone, and perhaps 400 million galaxies in the Universe, it stands to reason that somewhere out there, in the 14 billion-year-old cosmos, there is or once was a civilization at least as advanced as our own. Webb discusses in detail the 50 most cogent and intriguing solutions to Fermi's famous paradox.



Why Cats Paint

Why Cats Paint Author Burton Silver
ISBN-10 1580087930
Release 2006
Pages 144
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In 1994, WHY CATS PAINT took the art world and animal world by storm with its unprecedented photographic record of cat creativity. Those seminal books in feline aesthetics are now offered in new pocket-size editions filled with the best from each volume, making purrfect gifts for cat lovers and art lovers alike.Reviews"great for stocking stuffers."-Cleveland Plain Dealer



Everyone Worth Knowing

Everyone Worth Knowing Author Lauren Weisberger
ISBN-10 9780743294560
Release 2005-11-01
Pages 384
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An irresistible tale about what happens when a girl on the fringe enters the realm of New York's chic, party-hopping elite. On paper, Bette Robinson's life is good. At twenty-six, she's got a great deal on an apartment in Manhattan, and she's on target to become an associate at the prestigious investment bank where she works with her best friend. Her eighty-hour workweeks might keep her from socializing or dating outside her office walls -- but she's paying her dues on the well-trod path to wealth and happiness. So when Bette quits her job like the impulsive girl she's never been, she not only shocks her friends and family -- she has no idea what to do next. For months, Bette gets out and about by walking her four-pound dog around her decidedly unglamorous Murray Hill neighborhood. Then she meets Kelly, head of Manhattan's hottest PR and events planning firm, and suddenly Bette has a brand-new job where the primary requirement is to see and be seen. The work at Kelly & Company takes Bette inside the VIP rooms of the city's most exclusive nightclubs, to parties crowded with celebrities and socialites. Bette learns not to blink at the famous faces, the black Amex cards, the magnums of Cristal, or the ruthless paparazzi. Soon she's dating an infamous playboy who's great for her career but bad for her sanity -- and scaring off the one decent guy she meets. Still, as her coworkers repeatedly point out, how can you complain about a job that pays you to party? Bette has to agree -- until she begins appearing in a vicious new gossip column. That's when Bette's life on paper takes on a whole new meaning -- and she learns the line between her personal and professional lives is...invisible.



Trust Me I m Lying

Trust Me  I m Lying Author Ryan Holiday
ISBN-10 9781101583715
Release 2012-07-19
Pages 320
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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture... 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you. From the Trade Paperback edition.



Organizing for the Creative Person

Organizing for the Creative Person Author Dorothy Lehmkuhl
ISBN-10 9780307788924
Release 2011-04-06
Pages 224
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The right-brain way to conquering clutter, mastering time, and reaching one's goals: the first book to show creative people how to arrange their desks, their time, and their lives in a style consistent with their unique way of perceiving the world. Suggests a host of practical solutions, all in harmony with the way creative people think and act. 20 line drawings. From the Trade Paperback edition.



Your First 1000 Copies

Your First 1000 Copies Author Tim Grahl
ISBN-10 0615796796
Release 2013-06-27
Pages 137
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"If I could give an aspiring writer one piece of advice, it would be to read this book." - Hugh Howey, New York Times best selling author of Wool "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." - Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe this year as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Escape from Cubicle Nation "Tim was an early pioneer in teaching book authors how Internet marketing ACTUALLY works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. Content - How to use content to engage with current readers and connect with new ones. Outreach - How to ethically and politely introduce yourself to new readers. Sell - How all of these steps can naturally lead to book sales without being pushy or annoying Track - How to use modern online tools to see what's working and what's not working, and how to make decisions based on data. This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.